Privacy Policy

Privacy Policy

Last Updated: September 23, 2026

This Privacy Policy describes how Shenzhen Rongequ Trading Co., Ltd., doing business as MirelloLiving (“MirelloLiving,” “we,” “us,” or “our”), collects, uses, discloses, retains, and otherwise processes your personal information when you visit www.mirelloliving.com (the “Site”), purchase products from us, create or use an account, subscribe to our communications, contact us, or otherwise interact with our website, products, services, and related features (collectively, the “Services”).

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

This Privacy Policy applies to personal information processed through the Services. It does not apply to third-party websites, platforms, or services that maintain their own privacy policies.

1. Who We Are

The Site and Services are operated by:

Company Name: Shenzhen Rongequ Trading Co., Ltd.
Trading Name: MirelloLiving
Registration No.: 91440300MAKBBUQB0F
Email: support@mirelloliving.com
Tel: 17589633838
Address: Room 202, No. 5-1, West 3rd Lane, Shuikou Garden, Area 31, Shangchuan Community, Xin'an Subdistrict, Bao'an District, Shenzhen, China

For purposes of applicable privacy and data protection laws, Shenzhen Rongequ Trading Co., Ltd. is generally the controller of the personal information described in this Privacy Policy, except where another party acts as an independent controller under applicable law.

2. Personal Information We Collect

The personal information we collect depends on how you interact with the Services.

A. Information You Provide to Us

We may collect information that you provide directly to us, including:

  • Contact information, such as your name, email address, telephone number, billing address, and shipping address.

  • Account information, such as your account credentials and account preferences when you create or use a customer account.

  • Order and transaction information, including products purchased, products added to your cart, order history, order value, shipping method, transaction status, refunds, returns, and related information.

  • Payment-related information. Payment information is generally processed by Shopify and/or our third-party payment service providers. We normally receive transaction information and limited payment details necessary to manage your order rather than storing your complete payment card number ourselves.

  • Customer service information, including messages, questions, complaints, return or refund requests, and other information you provide when communicating with us.

  • Marketing information, including your email address and marketing preferences if you subscribe to our newsletter, promotions, or other marketing communications.

  • Reviews, survey responses, or other content that you choose to provide through features we may make available.

Please ensure that any personal information you provide is accurate and that you are authorized to provide it.

B. Information Collected Automatically

When you access or use the Site, we, Shopify, and our service providers may automatically collect certain information about your device and use of the Services, including:

  • IP address;

  • browser type and version;

  • device type and operating system;

  • device identifiers;

  • cookie identifiers and similar identifiers;

  • approximate location derived from your IP address;

  • language and time zone;

  • referring and exit pages;

  • pages and products viewed;

  • searches performed on the Site;

  • products added to or removed from your shopping cart;

  • date, time, and duration of visits;

  • interactions with pages, advertisements, emails, or Site features; and

  • diagnostic, performance, security, and fraud-prevention information.

We may collect this information through cookies, pixels, tags, software development kits, server logs, web beacons, and similar technologies.

C. Information We Receive From Third Parties

We may receive personal information from third parties involved in providing our Services, including:

  • Shopify;

  • payment processors and payment providers;

  • shipping, logistics, fulfillment, and delivery providers;

  • fraud prevention and security providers;

  • analytics providers;

  • advertising and marketing partners;

  • customer support providers;

  • applications and integrations connected to our Shopify store; and

  • social media or other third-party services when you choose to interact with us through those services.

The information received may include contact details, transaction information, payment status, delivery information, fraud-risk information, device or online activity information, and marketing attribution information.

3. How We Use Personal Information

We may use personal information for the following purposes:

Providing and Managing the Services

We use personal information to:

  • process and fulfill orders;

  • process payments and confirm transactions;

  • arrange shipping, delivery, returns, exchanges, and refunds;

  • create and manage customer accounts;

  • provide invoices, receipts, and order confirmations;

  • communicate with you about your orders;

  • provide customer support; and

  • otherwise provide the products and Services you request.

Security and Fraud Prevention

We may process personal information to:

  • authenticate transactions and accounts;

  • identify suspicious or fraudulent orders;

  • prevent fraud, abuse, security incidents, or illegal activity;

  • protect our customers, our business, Shopify, and other parties; and

  • investigate potential violations of our terms and policies.

Certain fraud-prevention and security processes may involve automated systems designed to identify potentially risky transactions.

Improving Our Store and Services

We may use information to:

  • understand how visitors use the Site;

  • measure website performance;

  • diagnose technical problems;

  • develop and improve products, functionality, and customer experiences;

  • understand customer preferences and shopping behavior; and

  • conduct analytics and business reporting.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to:

  • send newsletters, promotions, product announcements, and special offers;

  • measure the effectiveness of our marketing;

  • personalize content or product recommendations;

  • understand how customers interact with our advertisements; and

  • display or facilitate interest-based or targeted advertising.

Where consent is required by applicable law, we will obtain the required consent before using non-essential cookies or processing personal information for certain marketing or advertising purposes.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the relevant email.

Legal and Compliance Purposes

We may use personal information to:

  • comply with applicable laws, regulations, tax, accounting, and reporting requirements;

  • respond to valid legal or regulatory requests;

  • establish, exercise, or defend legal claims;

  • enforce our Terms of Service and other policies;

  • resolve disputes; and

  • protect our legal rights and the rights of others.

4. Legal Bases for Processing

If you are located in the European Economic Area (“EEA”), United Kingdom (“UK”), Switzerland, or another jurisdiction that requires a lawful basis for processing, we may rely on one or more of the following legal bases:

Performance of a contract. We process information when necessary to provide the products or Services you request, including processing and fulfilling your orders.

Legitimate interests. We may process information where necessary for our legitimate business interests, including operating and improving our Services, preventing fraud, securing our systems, providing customer service, and understanding business performance, provided those interests are not overridden by your rights and interests.

Consent. We rely on consent where required, including for certain marketing activities, advertising technologies, and non-essential cookies. You may withdraw your consent at any time.

Legal obligations. We may process information when necessary to comply with legal, tax, accounting, consumer protection, regulatory, or other obligations.

Protection of legal rights. We may process information when necessary to establish, exercise, or defend legal claims or protect the rights and safety of our business, users, or others.

5. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the Site, remember preferences, understand how the Services are used, improve performance, prevent fraud, and, where applicable, support advertising and marketing.

Cookies used through the Site may generally fall into the following categories:

Strictly Necessary Cookies

These cookies are necessary for the Site to function properly. They may support features such as shopping carts, checkout, account authentication, security, fraud prevention, and privacy preferences.

Functional Cookies

These cookies help remember choices such as your language, region, account preferences, or other settings and can improve your experience.

Analytics and Performance Cookies

These technologies help us understand Site traffic, user interactions, performance, and how visitors use our Services.

Advertising and Marketing Cookies

Where used and permitted, these technologies may help us and our advertising partners measure advertising campaigns, understand interactions with advertising, limit repeated advertisements, or provide advertising that may be more relevant to your interests.

Where required by law, non-essential cookies will be used only after obtaining appropriate consent.

You can manage available cookie choices using the Cookie Preferences or similar privacy control made available through the Site. You may also configure your browser to block or delete cookies, although doing so may affect certain Site functionality.

6. Targeted Advertising and Privacy Signals

Depending on the advertising, analytics, or Shopify features enabled on our Site, certain online identifiers and activity information may be disclosed to advertising or marketing partners to measure or personalize advertising.

Some privacy laws refer to this activity as “targeted advertising,” “cross-context behavioral advertising,” “sharing,” or, in certain circumstances, a “sale” of personal information, even when no money is exchanged.

We do not sell your personal information to third parties for money.

Where applicable law provides you with the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising, you may exercise that right through the privacy choices or data-sharing opt-out mechanism available on our Site or by contacting us at support@mirelloliving.com.

Where required by applicable law and technically supported, we also process recognized browser-based opt-out signals, such as the Global Privacy Control (“GPC”), as a request to opt out for the browser or device sending the signal.

Because there is not currently a universally accepted standard for all “Do Not Track” signals, we may not respond to other browser “Do Not Track” signals unless required by applicable law.

7. How We Disclose Personal Information

We may disclose personal information when reasonably necessary for legitimate business purposes, including to the following categories of recipients:

Shopify

Our online store is powered by Shopify. Shopify provides the ecommerce infrastructure that enables us to operate the Site, manage orders, provide checkout functionality, support customer accounts, analyze store performance, prevent fraud, and provide other ecommerce services.

Information you provide through the Site may therefore be transmitted to and processed by Shopify and its service providers.

You can learn more about Shopify's processing of consumer personal information through the Shopify Consumer Privacy Policy available at:

https://www.shopify.com/legal/privacy/consumers

Payment Providers

We disclose or make information available to payment processors and payment providers as necessary to authorize payments, process transactions, prevent fraud, handle refunds, and provide payment-related services.

When you select a third-party payment option, including PayPal where available, that provider may independently collect and process certain information according to its own privacy policy.

Shipping, Fulfillment, and Logistics Providers

We may provide your name, shipping address, telephone number, email address, order details, and other necessary information to fulfillment centers, carriers, customs brokers, delivery providers, and logistics partners to fulfill and deliver your order.

Technology and Service Providers

We may use vendors that provide hosting, cloud services, ecommerce applications, customer support, communications, website functionality, information technology, cybersecurity, data analytics, and other operational services.

Analytics, Advertising, and Marketing Partners

Where applicable, we may disclose device, usage, cookie, and transaction-related information to analytics or marketing providers to measure Site performance, understand customer interactions, or support advertising.

Where consent or an opt-out mechanism is legally required, we will provide the applicable privacy choices.

Professional Advisers

We may disclose information to lawyers, accountants, auditors, insurers, consultants, and other professional advisers where reasonably necessary.

Government Authorities and Legal Recipients

We may disclose personal information where we reasonably believe disclosure is necessary to comply with applicable law, regulation, court order, subpoena, lawful government request, or other legal process.

We may also disclose information where reasonably necessary to investigate fraud or illegal activity, enforce agreements, protect our rights or property, or protect the rights, safety, and security of customers or others.

Business Transactions

If all or part of our business is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

8. Our Relationship With Shopify

The Services are hosted and supported by Shopify.

Depending on the particular Shopify service or feature involved, Shopify may process personal information on our behalf as a service provider or processor, and in certain situations may process information for its own purposes in accordance with its privacy terms.

Information submitted through our store may be transmitted to Shopify and other parties located outside the country in which you live.

Certain optional or enhanced Shopify features may also use information from your interactions with our store together with information associated with other Shopify services or merchants. When applicable, Shopify's own privacy terms govern Shopify's independent processing activities.

For more information, please review Shopify's privacy materials at:

https://www.shopify.com/legal/privacy

and

https://www.shopify.com/legal/privacy/consumers

9. International Transfers of Personal Information

MirelloLiving is operated by Shenzhen Rongequ Trading Co., Ltd., located in Shenzhen, China, while our ecommerce platform and various service providers may operate in other countries.

As a result, your personal information may be transferred to, stored in, or processed in countries other than the country where you reside, including China, the United States, Canada, and other countries in which Shopify or our service providers operate.

Privacy and data protection laws in those jurisdictions may differ from those in your country.

Where applicable law requires safeguards for international transfers of personal information, we and/or our service providers use legally recognized transfer mechanisms or safeguards, which may include adequacy decisions, contractual protections such as Standard Contractual Clauses, or other lawful transfer mechanisms.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our Services, maintaining business and transaction records, complying with legal and accounting obligations, resolving disputes, preventing fraud and abuse, and enforcing our agreements.

The appropriate retention period may depend on:

  • the nature and sensitivity of the information;

  • the purposes for which it was collected;

  • the duration of our relationship with you;

  • legal, tax, accounting, or regulatory requirements;

  • applicable limitation periods;

  • fraud prevention and security requirements; and

  • whether retention is necessary to establish, exercise, or defend legal claims.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law and our technical capabilities.

11. Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights:

  • the right to know whether we process personal information about you;

  • the right to request access to personal information we hold about you;

  • the right to request correction of inaccurate personal information;

  • the right to request deletion of personal information;

  • the right to obtain a copy of certain personal information;

  • the right to data portability;

  • the right to restrict certain processing;

  • the right to object to certain processing;

  • the right to withdraw consent where processing is based on consent;

  • the right to opt out of direct marketing;

  • the right to opt out of targeted advertising where applicable;

  • the right to opt out of the sale or sharing of personal information where applicable;

  • the right to limit certain uses or disclosures of sensitive personal information where applicable;

  • rights concerning certain automated decision-making where provided by applicable law; and

  • the right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.

These rights are not absolute. We may deny or limit a request where permitted or required by applicable law, including where information must be retained to complete a transaction, comply with legal obligations, detect fraud, protect security, or establish or defend legal claims.

How to Exercise Your Rights

To submit a privacy request, contact us at:

Email: support@mirelloliving.com

Please clearly describe your request and the rights you wish to exercise.

We may need to verify your identity before fulfilling certain requests. Verification information will be used only for verification and related security purposes.

Where permitted by law, you may use an authorized agent to make a request on your behalf. We may request appropriate evidence that the agent is authorized to act for you and may also request direct verification from you.

We will respond within the period required by applicable law.

If applicable law provides a right to appeal our decision regarding a privacy request, you may submit an appeal by emailing support@mirelloliving.com and including “Privacy Request Appeal” in the subject line.

12. European Economic Area, United Kingdom, and Switzerland

If you are located in the EEA, UK, or Switzerland, applicable data protection law may provide you with rights concerning your personal data, including access, correction, deletion, restriction, objection, portability, and withdrawal of consent.

In particular, you may have the right to object to processing based on legitimate interests and the right to object at any time to processing of personal data for direct marketing purposes.

Where processing is based on consent, withdrawing consent will not affect the lawfulness of processing that occurred before withdrawal.

You may submit requests using the contact information in this Privacy Policy.

You may also have the right to lodge a complaint with the data protection or supervisory authority responsible for your country or region. We encourage you to contact us first so that we have an opportunity to address your concerns.

13. United States State Privacy Disclosures

Residents of certain U.S. states may have additional rights under applicable state privacy laws.

Depending on the law that applies, these may include rights to access, correct, delete, or obtain a copy of personal information and rights to opt out of certain targeted advertising, sale, sharing, or profiling activities.

For purposes of applicable U.S. privacy laws, during the preceding 12 months we may have collected the following general categories of personal information, depending on how you interacted with us:

Category Examples
Identifiers Name, email address, telephone number, IP address, account identifiers, shipping and billing address
Customer and transaction information Orders, purchases, returns, refunds, transaction history, customer service records
Commercial information Products viewed, products purchased, cart activity, preferences and purchase history
Internet or electronic activity Browsing activity, interactions with the Site, cookies, device information, referral information
Approximate location information General geographic location inferred from IP address
Financial or payment-related information Payment and transaction information processed in connection with purchases
Inferences and preferences Shopping preferences or interests inferred from interactions with our Services
Communications Customer service emails, requests, questions, reviews or other communications

We collect these categories from you, your device or browser, Shopify, payment providers, logistics providers, fraud-prevention providers, applications integrated with our store, and analytics or marketing partners.

We use and disclose these categories for the business and commercial purposes described elsewhere in this Privacy Policy.

We do not sell personal information to third parties for monetary consideration.

However, depending on the technologies enabled on the Site, certain disclosures involving advertising cookies or online identifiers may be treated under some U.S. state laws as a “sale,” “sharing,” or use for “targeted advertising.” Where those laws apply, we provide legally required opt-out choices.

We do not knowingly use or disclose sensitive personal information for the purpose of inferring characteristics about you except as permitted by applicable law.

14. Marketing Communications

If you subscribe to our marketing emails, we may send information about MirelloLiving products, offers, promotions, and news.

You can unsubscribe from promotional email communications at any time by clicking the unsubscribe link included in our marketing emails.

Even if you unsubscribe from marketing communications, we may continue sending non-promotional communications necessary to provide our Services, such as order confirmations, shipping notifications, customer service communications, security notices, or policy updates.

15. Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Payment transactions are generally processed using specialized third-party payment systems rather than through storage of complete payment card details by us.

However, no method of transmitting or storing information is completely secure. We therefore cannot guarantee absolute security.

If we become aware of a personal data breach for which notification is required by applicable law, we will take appropriate steps in accordance with our legal obligations.

16. Children's Privacy

Our Services are intended for a general audience and are not directed to children.

We do not knowingly collect personal information from children in violation of applicable law. We also do not knowingly sell or share, as those terms are defined under applicable privacy law, the personal information of individuals under the age of 16.

If you are a parent or legal guardian and believe that a child has provided personal information to us without appropriate authorization, please contact us at support@mirelloliving.com. We will review the request and take appropriate action as required by applicable law.

17. Third-Party Websites and Services

The Site may contain links to websites, applications, payment services, social media services, or other platforms operated by third parties.

If you follow a third-party link or choose to use a third-party service, your information may be processed under that third party's own privacy policy and terms.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services that we do not control. We encourage you to review their privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, legal requirements, or other operational reasons.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we will provide additional notice or obtain consent regarding material changes.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

Shenzhen Rongequ Trading Co., Ltd.
Registration No.: 91440300MAKBBUQB0F
Email: support@mirelloliving.com
Tel: 17589633838
Address: Room 202, No. 5-1, West 3rd Lane, Shuikou Garden, Area 31, Shangchuan Community, Xin'an Subdistrict, Bao'an District, Shenzhen, China

For privacy-related requests, we recommend using “Privacy Request” as the subject line of your email.